© Pastime Studio 2026
All Rights Reserved
Pastime is a design studio specialising in brand and campaigns, web and digital, print and packaging and signage and styling. We help individuals and organisations across varying industries define who they are, tell their story and connect with their audience. Our process is shaped by strategic thinking and collaboration with our creative network, allowing us to deliver thoughtful and engaging design outcomes.
Quality Care Medical (2024)
Quality Care Medical is a General Practice valuing compassionate patient relationships. We were approached to communicate the brand’s progressive and comforting approach to medical aid – beginning with a clear positioning statement developed with founder, Dr Mario Soteriou, that focuses on “the best quality care leading to the best medical outcomes.”
Approachable, human messaging and a minimalist, organic creative direction informed the brand’s visual identity, which features a brandmark representing parts of the body and key values that drive the General Practice. Elements of the mark can be pulled out and used to form unique icons and patterns, providing a dynamic element to the identity that reflects the brand’s evolving practices and generational relationships. Earth tones and understated typography reinforce the welcoming, natural feel of the brand and engage families and patients from all walks of life to seek attentive and caring clinical assistance.
Services:
Strategy & Positioning
Tone of Voice
Narrative & Copywriting
Creative Direction
Visual Identity
Stationery
Partners & Credits:
TOTLD Design: Animation
Quality Care Medical (2024)
Quality Care Medical is a General Practice valuing compassionate patient relationships. We were approached to communicate the brand’s progressive and comforting approach to medical aid – beginning with a clear positioning statement developed with founder, Dr Mario Soteriou, that focuses on “the best quality care leading to the best medical outcomes.”
Approachable, human messaging and a minimalist, organic creative direction informed the brand’s visual identity, which features a brandmark representing parts of the body and key values that drive the General Practice. Elements of the mark can be pulled out and used to form unique icons and patterns, providing a dynamic element to the identity that reflects the brand’s evolving practices and generational relationships.
Earth tones and understated typography reinforce the welcoming, natural feel of the brand and engage families and patients from all walks of life to seek attentive and caring clinical assistance.
© Pastime Studio 2026
All Rights Reserved
Services:
Strategy & Positioning
Tone of Voice
Narrative & Copywriting
Creative Direction
Visual Identity
Stationery
Partners & Credits:
TOTLD Design: Animation
Quality Care Medical (2024)
Quality Care Medical is a General Practice valuing compassionate patient relationships. We were approached to communicate the brand’s progressive and comforting approach to medical aid – beginning with a clear positioning statement developed with founder, Dr Mario Soteriou, that focuses on “the best quality care leading to the best medical outcomes.”
Approachable, human messaging and a minimalist, organic creative direction informed the brand’s visual identity, which features a brandmark representing parts of the body and key values that drive the General Practice. Elements of the mark can be pulled out and used to form unique icons and patterns, providing a dynamic element to the identity that reflects the brand’s evolving practices and generational relationships. Earth tones and understated typography reinforce the welcoming, natural feel of the brand and engage families and patients from all walks of life to seek attentive and caring clinical assistance.
Services:
Strategy & Positioning
Tone of Voice
Narrative & Copywriting
Creative Direction
Visual Identity
Stationery
Partners & Credits:
TOTLD Design: Animation
© Pastime Studio 2026
All Rights Reserved