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Imma (2025-26)

Imma is a restaurant in North Adelaide, paying homage to Imma, the mother of founder John, and her warm hospitality. The restaurant pairs an intimate setting with rotating seasonal menus from head chef Nick Bergin. We positioned the brand as simply as Imma would: “a small trattoria,” and designed a visual identity that reflects its refined yet warm and nostalgic offering. This is achieved through a custom logotype and brandmark representing a lunette, both inspired by the design and architectural features of trattoria entrances found in Italy.

The brand’s primary yellow is a nod to Imma’s vibrant personality, while the contrasting brown is symbolic of her home and the restaurant’s interior. We utilised a condensed version of ‘Schoolbook’ as the primary typeface, used across headers and footers on print materials, including restaurant cards and menus, as well as on the custom-designed blade sign marking the trattoria’s entrance. This traditional and welcoming feel extends to the venue’s interior styling, featuring light walnut timber for the gallery wall and wine shelf, alongside white linen, brown draping and custom-designed chairs inspired by those found in classic Italian dining rooms.