Hikari Barware

Pastime is a design studio. We help individuals and organisations across varying industries define who they are, tell their story and connect with their audience through branding, websites and bits in between.

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Hikari Barware (2025)

Hikari Barware is an ecommerce brand offering durable and elegant cocktail shakers, glassware and accessories. Formerly Cocktail Kit, the brand takes the name from and leans into its minimalist, Japanese-inspired range and now aligns with its premium offering. Following brand discovery, we proposed the name change and positioned the brand as a tool for the ‘perfect pour,’ leading into a refresh of the Japanese character brandmark which represents ‘light’ – a nod to Hikari’s personality as ‘the life of the party’. Slight refinements make the mark legible for digital use, which is paired with elegant typography and colour palette used across print and packaging material.

Services:

Strategy & Positioning

Tone of Voice

Narrative & Copywriting

Creative Direction

Visual Identity

Stationery

Packaging

Hikari Barware (2025)

Following brand discovery, we proposed the name change and positioned the brand as a tool for the ‘perfect pour,’ leading into a refresh of the Japanese character brandmark which represents ‘light’ – a nod to Hikari’s personality as ‘the life of the party’. Slight refinements make the mark legible for digital use, which is paired with elegant typography and colour palette used across print and packaging material.