Hikari Barware

Pastime is a design studio specialising in brand and campaigns, web and digital, print and packaging and signage and styling. We help individuals and organisations across varying industries define who they are, tell their story and connect with their audience. Our process is shaped by strategic thinking and collaboration with our creative network, allowing us to deliver thoughtful and engaging design outcomes.

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Hikari Barware (2025)

Hikari Barware is an ecommerce brand offering durable and elegant cocktail shakers, glassware and accessories. Formerly Cocktail Kit, the brand takes the name from and leans into its minimalist, Japanese-inspired range, now aligning with its premium offering. Following brand discovery, we proposed the name change and positioned the brand as a tool for the ‘perfect pour,’ leading into a refresh of the Japanese character brandmark which represents ‘light’ – a nod to Hikari’s personality as ‘the life of the party’. Slight refinements make the mark legible for digital use, which is paired with elegant typography and colour used on print material and packaging.

Services:

Strategy & Positioning

Tone of Voice

Narrative & Copywriting

Creative Direction

Visual Identity

Stationery

Packaging

Hikari Barware (2025)

Following brand discovery, we proposed the name change and positioned the brand as a tool for the ‘perfect pour,’ leading into a refresh of the Japanese character brandmark which represents ‘light’ – a nod to Hikari’s personality as ‘the life of the party’. Slight refinements make the mark legible for digital use, which is paired with elegant typography and colour used on print material and packaging.