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Beg Your Pardon (2025)

Beg Your Pardon specialises in made-to-measure suiting and has been the tailoring partner of the Adelaide 36ers since 2019. We were approached to refresh the brand with the goal of future digital expansion and started by clarifying the brand’s core purpose of crafting well-fitted garments with traditional practices, and target audience of 25-50-year-fashion-conscious men seeking contemporary suiting. This helped in developing a clear tone of voice and creative direction, both centred around sophistication and gentlemanly presentation.

The primary logo pays homage to legacy fabric mills through the form of a heritage mark, which are a staple of premium suiting/fabric brands. The logo, which features the brand name wrapping around a cashmere brandmark, reinforces Beg Your Pardon’s commitment to refined craftsmanship, traditional practices, and premium materials. The identity is supported by a BYP monogram nested in a line-work crest that is referenced on garment labels, and a dark brown and warm grey primary colour scheme, creating a traditional, though elegant feel across print and packaging material.